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Web series with sponsors
October 28, 2009
More studios are trying out a Web video business model that includes sponsors, rather than advertisers.
Black Entertainment Television is launching a 10-part short-form Web series sponsored by CoverGirl on Nov. 3, according to Video Business sister publication Multichannel News.
The series, called Buppies, stars Fresh Prince of Bel-Air's Tatyana Ali as a young socialite publicist trying to recover from a broken relationship.
Buppies will be streamed on BET's Web site, with subsequent episodes available every Tuesday.
Paramount has bowed Web series Circle of Eight sponsored by Mountain Dew.
Posted by Samantha Clark on October 28, 2009 | Comments (0)
