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Netflix DVDs get overshadowed, but not lost in the mail

October 26, 2009

If more Netflix subscribers are streaming videos from the largest U.S. movie-rental service via mail than ordering DVDs, don't blame the postal service.

That's basically the conclusion one can make from two recent posts from the FeedFlix blog, which tracks all things Red Envelope.

The blog predicted in February that this would be the year videostreaming would overtake DVD rentals at Netflix and last week confirmed the results: about three videos were being streamed from Netflix's Watch Instantly service for every two DVDs ordered. That ratio was approximately reversed last year.

Meanwhile, about one out of every 300 Netflix DVDs are either lost or damaged en route to either the subscriber or back to the company, FeedFlix says. That the propensity for a lost or damaged Netflix DVD is about a third of that for online video-game rental company GameFly is relevant because closely held GameFly has alleged that Netflix and Blockbuster discs are getting special treatment from the U.S. Postal Service.

The postal service has denied such claims.

Posted by Danny King on October 26, 2009 | Comments (0)

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