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Fox rolls out $130 in Blu-ray Savings

December 7, 2009

Flipping through my newspaper over the weekend, I noticed a large one-page circular filled with coupons for Fox Blu-ray titles. 
Collectively, the savings amounted to $130. Each coupon is worth about $3 off a wide selection of titles, spanning Office Space, M.A.S.H., Say Anything, Butch Cassidy and the Sundance Kid, Castaway, among loads of others.
Besides the Sunday papers, the coupons can also be access online at SmartSource.com. 
One cool thing about the ad, is that is was wholly dedicated to Blu-ray. Regardless of what the offer is, people should at least take notice that Blu-ray is a substantial product.
However, I'm wondering if $3 off coupons are enough of a purchasing motivator. At least with catalog titles, the going difference between most standard DVDs and Blu-ray is at least $5. If people really want the title, there is still that chance they'll still wind up buying it on DVD.
However, there are some $10 off deals for Blu-ray box sets, spanning X-Men, Rocky and Mel Brooks titles. That might prove more of a deal.
The one Sunday promotion that really did catch my eye was from Best Buy for Sony products - you can purchase a 46-inch 1080p Sony TV, a PS3 system, a PS3 game and a Blu-ray title for $950. That seems like a pretty good deal to me.

Posted by Susanne Ault on December 7, 2009 | Comments (0)

Industries: High-Def, Software

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