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Somebody Keeps Buying HD DVD TitlesFebruary 7, 2008 Looking at Nielsen Video Scan weekly research through the week of Feb. 3, HD DVD is definitely losing ground to BD sales. But according to some pro-HD DVD sources, they're just jazzed to see that the category is still moving at all in the weeks following Warner's exclu-Blu decision.Between Nov. 25 and Jan. 6, HD DVD units comprised 35%, and BD units comprised 65%, of high-def software units sold. As we're getting farther into 2008, and more consumers catch wind of Warner's move, it's been more of a 19% HD DVD 81% BD split, when averaging the weeks ending Jan. 13, Jan. 20, Jan. 27 and Feb. 3. Yet, for whatever reason, the most recent Feb. 3 week represented somewhat of a surge for HD DVD and dip for Blu-ray over the prior Jan. 27 frame. HD DVD jumped 33% to generate 51,878 in unit sales. BD fell about 17% to 147,180 units sold. It's not clear to me why there was that shift. But 'll guess that at least on the BD side, the Jan. 29 new releases included in the Feb. 3 Nielsen week, were lower profile than Saw IV which streeted on BD within Nielsen's prior Jan. 27 frame. It's hard to tell with HD DVD, because in general it hasn't had a big theatrical release in awhile. But overall, this is a small victory for HD DVD. It's pretty glaring that the format still is signficantly trailing BD in software sales. But I'll bet the HD DVD backers will take their wins where they can get them. They aren't going to be picky about it. It has to becoming more and more apparent to consumers that Warner is making BD its priority. Before it completely cuts off the format after May, Warner is following a serious HD DVD lag strategy. For example just announced I Am Legend streets on BD day and date with the standard defintion on March 18. And then several weeks later, in a marginalized position, comes the HD DVD-DVD combo version on April 8. Posted by Susanne Ault on February 7, 2008 | Comments (12)
February 7, 2008
In response to: Somebody Keeps Buying HD DVD Titles darinp2 commented: My previous comment should have said that there was a BOGO for HD DVD the week ending February 3rd, not the 13th. Sorry.
February 7, 2008
In response to: Somebody Keeps Buying HD DVD Titles darinp commented: Toshiba's massive marketing campaign is beginning to take hold, prepare to see HD DVD outselling Blur-ray on a regular basis soon!!!
February 7, 2008
In response to: Somebody Keeps Buying HD DVD Titles ASAD commented: Prepare to see what? Oh, that TOSHIBA has money to burn by cutting prices and take hughe loses. And as far as outselling Blu ray, well they have'nt done that in a year. Even with $99 players on Black Friday, Blu ray still outsold HDDVD. If you have no studio support all you have is an exspensive cup holder.
February 7, 2008
In response to: Somebody Keeps Buying HD DVD Titles thx commented: Their marketing campaign started with their SUPERBOWL ad and was very informative. Ooops what ad.lol
February 7, 2008
In response to: Somebody Keeps Buying HD DVD Titles MrLogic commented: "Toshiba's massive marketing campaign is beginning to take hold, prepare to see HD DVD outselling Blur-ray on a regular basis soon!!!"
February 7, 2008
In response to: Somebody Keeps Buying HD DVD Titles SGRSBSKIER commented: "it's been more of a 19% HD DVD 81% BD split, when averaging the weeks ending Jan. 13, Jan. 20, Jan. 27" thats wrong, its been 17% HD DVD 83% BD as those weeks were 15,17,18 for HDDVD and 85,83,82.
February 7, 2008
In response to: Somebody Keeps Buying HD DVD Titles darinp3 commented: HD DVD cuts their player prices in half, and gives away 1 of every 2 movies they sell for this week, and the best they can pull off is losing to Blu-ray ~3:1?
February 7, 2008
In response to: Somebody Keeps Buying HD DVD Titles Unbelievable-Your'e a SHILL commented: You call 147,000 blu-ray units compared to 51,000 units for hd-dvd a Victory for hd-dead...
February 8, 2008
In response to: Somebody Keeps Buying HD DVD Titles Ryan commented: All indications point to the fact that Blu-ray fans are verbally abusive and immature, jeez guys, lighten up.
February 8, 2008
In response to: Somebody Keeps Buying HD DVD Titles Rob commented: Bestbuy had a 2for1 deal on HD DVD, there was no deals for Blu-Ray that week.
February 10, 2008
In response to: Somebody Keeps Buying HD DVD Titles typen commented: HD-DVD is cheaper and the players are cheaper and more reliable. It is the logical choice. And every day more players are sold...the end of this is that there will be no "winner" but two formats. And ALL studios will release on both formats.
September 7, 2009
In response to: Somebody Keeps Buying HD DVD Titles Allermave commented: Oh, Good post.so gald to see your views about resveratrol.I'm also looking for resveratrol supplements. I found a lots of websites online.
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