VB Mobile Log In  |  Register          
VB Resources

Sony cooks up contest for Julie & Julia

PHYSICAL: Prizes include cooking classes at Le Cordon Bleu

By Susanne Ault -- Video Business, 12/7/2009

DEC. 7 | PHYSICAL: Sony Pictures Home Entertainment will be tempting people’s appetite for Dec. 8 DVD and Blu-ray Disc release Julie & Julia with a gourmet promotional campaign, expected to generate 1 billion media impressions.

The key part of the campaign is a contest for a trip for two to Ottawa, Canada, for three days of free private cooking classes at the Le Cordon Bleu Culinary Arts Institute.

People can enter the contest at the Web site JulieandJulia.com/the game.

Other featured prizes include Le Creuset Limited Edition Ultimate cookware sets, which feature a saucier pan, two French ovens, an iron handle skillet and a tea kettle, among other items. There also is a $500 shopping spree at SurLaTable.com.

Non-winners will score the consolation prize of $10 savings off the purchase of $50 or more at SurLaTable.com.

Sony will advertise the title and the contest tie-in through TV spots running on female-geared cable networks, magazines and Web sites. Outlets include A&E, ABC Family, Bravo, E!, Food Network Magazine, Food & Wine, Saveur, Real Simple, Martha Stewart Living, Epicurious.com, FoodNetwork.com and AllRecipes.com.

Julie & Julia carries a strong appeal to the female demographic, which ties in perfectly with the high-end promotional partners involved in this sweepstakes,” said Lexine Wong, senior executive VP at Sony.

Julie & Julia is priced at $39.95 for Blu-ray and $28.96 for DVD.

Related Content

Related Content


By This Author

Sponsored Links



More Content

  • Blogs
  • Photos



    January 5, 2010
    The DVD and The Damages Done
    Okay, so the headline might not have all that much to do with the subject matter, but it does at l...
  • Samantha Clark

    January 5, 2010
    Law Abiding Citizen DVD, Blu-ray
    300's Gerard Butler and Jamie Foxx are on the hunt in Overture Films' Law Abiding Citizen, whic...


  • Paranormal screening
    Paranormal Activity stars Micah Sloat and Katie Featherston greeted the Paranormal Activity Red Carpet Home Screening winner Jessica DiMeo at her home in Rehoboth, Mass. Paramount’s film is now available on DVD and Blu-ray.
  • Buddies with White
    While at the AKC/Eukanuba National Championship Dog Show in Long Beach, Calif., former Golden Girls star Betty White buddies up with Rosebud, star of DVD premiere Santa Buddies: The Legend of Santa Paws, available now from Disney.
  • Inglourious screening
    Inglourious Basterds director Quentin Tarantino and cast members attended a red carpet screening of the film in Los Angeles on Dec. 14 to celebrate Universal’s DVD and Blu-ray release, available now.

©2010 Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Use of this Web site is subject to its Terms of Use | Privacy Policy
Please visit these other Reed Business sites