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By Susanne Ault
- Balance has benefits
 Studios will only succeed if they appreciate the value of their employees, both female and male, says Mary Daily, executive VP of marketing for North America at 20th Century Fox Home Entertainment. Daily has enjoyed that supportive atmosphere at Fox, which has notched key DVD accomplishments recently, including bowing the first digital-copy-enhanced title last year with Live Free or Die Hard. 
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- Hard work pays for all
 Kelley Avery is the only woman to lead a major studio DVD division, but she does not see that as an achievement on its own. Paramount Home Entertainment’s worldwide president believes Hollywood’s female executives can excel by simple hard work, something that people of both genders need to follow for success. 
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- On the cutting edge
 Blu-ray Disc isn’t just for men, and Sony Pictures Home Entertainment senior executive VP of worldwide marketing Lexine Wong worked hard to represent the interests of her gender during the format’s launch. At the time, Wong was one of the few high-ranking female executives promoting Blu-ray to retailers and consumers. 
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- Digital arena expands
 With the right passion for business improvement, women in technology shouldn’t mind those times when they’re the only gals in the room. Darcy Antonellis, president of Warner Bros. Technical Operations, has long sought out roles in engineering and technology, including serving as the first female technical operations chief at the Olympics in 1998. 
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- Summit brings home BabyFirstTV
 OCT. 24 |  Channel’s titles appeal to Moms and babies 
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- Studios use different box art for special editions, Blu-ray
 OCT. 24 |  Retailers appreciate help in distinguishing between SKUs 
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- Paramount wraps summer hits for Christmas buying
 OCT. 24 |  Seeking to push holiday sales of its biggest fourth-quarter releases near Christmas, Paramount Home Entertainment is shipping new basic SKUs of  Iron Man ,  Kung Fu Panda  and  Indiana Jones and the Kingdom of the Crystal Skull  in gift-wrapped packaging. 
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- Survey sees shift from buying to renting
 OCT. 23 |  DVDs still in demand as consumers use more home entertainment 
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- Consumers still lukewarm on Blu-ray adoption
 OCT. 23 |  But falling prices, retail demos attracting women to format 
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- Vudu signs 1,000 home theater pros
 OCT. 20 |  CEO touts launch of high-definition format HDX 
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- Image gets extended deadline for NASDAQ
 OCT. 20 |  Must meet minimum value requirements to stay listed 
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- Disney targets families with early-2009 slate
 OCT. 17 |   Pinocchio ,  Space Buddies  get Blu-ray debut 
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- Blockbuster slots DVD games for the holidays
 OCT. 17 |  Walgreen’s to stock games in end cap program 
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- DVD drop pales in comparison to market
 OCT. 20 |  Q3 sales declined 3.5%, but studios optimistic for holidays 
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- Playboy stops DVD production
 OCT. 17 |  Moves content to online sales 
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- Genius Products Inc. to amend financial reports
 OCT. 17 |  Error found in costs paid by Genius Products LLC 
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- Videogame sales show biggest drop in two years
 OCT. 16 |  Year-to-date, industry is up 26% 
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- In economic crisis, video industry relatively healthy
 OCT. 16 |  Major chains have secure credit lines 
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- Target expands Blu-ray space for hardware, software
 OCT. 15 |  Move a response to customer demand 
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- Redenbacher launches  Indy  TV ads
 OCT. 14 |  Popcorn maker offers $10 rebate on  Kingdom of the Crystal Skull  
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