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Release Details
Title: Alvin and the Chipmunks
Release Date: 04/01/2008
Label/Distributor: Fox
Rating: PG (Parental Guidance Suggested)
Retail Price: $29.99
Genre: Comedy Cast: Jason Lee, David Cross, Justin Long
DVD Video Options: AC-3, Color, Dolby
DVD Audio Options: English, Subtitled; Spanish, Subtitled; English, Original Language; French, Dubbed; Spanish, Dubbed
UPC Code: 024543503019
A L V I N ! ! ! ! ! ! ! ! Struggling songwriter Dave Seville (Jason Lee) opens his home to a talented trio of chipmunks named Alvin, Simon and Theodore, they become overnight music sensations. But when a greedy record producer (David Cross) tries to exploit the "boys", Dave must use a little human ingenuity and a lot of 'munk mischief to get his furry family back before it's too late!

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Alvin and the Chipmunks

By Cyril Pearl -- Video Business, 3/31/2008

Street: April 1
Prebook: now
> Alvin and Co.’s colorful picture and resolution is undercut by only one high-end English audio option.

The talented chipmunk trio that rose to superstardom in the ’60s returns in this smash hit, which took the international box office by storm last Christmas. A seamless combination of live action and CGI animation, Alvin and the Chipmunks pops off the screen in a whirl of colors and textures (mostly chipmunk hair), delivering all the bursting visuals that we’ve come to expect from new Blu-ray titles. Our problem was with the audio options: DTS HD MA is the only audio track offered here, which is great news for the few who own the best receivers and players in the market, because they can enjoy the top-notch quality and effects (on the right system, you can pick up chipmunk claws scratching across the floor, Christmas decorations jingling and so much more). But as the majority of consumers don’t have the right hardware yet, they’ll have to settle for the core DTS track, which provides only standard DVD-level audio. Apart from a few high-def trailers, there aren’t any Blu-ray exclusive supplements, which is surprising and irksome considering the movie’s popularity and the disc’s premium price.

Shelf Talk: The family hit of the year is sure to be a smash on both standard and Blu-ray formats, but Fox isn’t taking any chances. The studio’s multi-million-dollar campaign consists of extensive network and cable TV spots, plus placements on Radio Disney, a targeted Hispanic media campaign and online exposure at kid-friendly Web sites. The title’s two national promotional partners are Kellogg’s (images on cereal boxes) and ICEE frozen drinks (collectable Alvin squeeze bottles).

Family, color, PG (some crude humor), 91 min., BD $39.98, reviewed on a Samsung LN-T7081 LCD 70-inch HDTV with LED backlight and HDMI connection
Extras: two featurettes, high-def trailers
Director: Tim Hill
First Run: W, Dec. 2007, $250 mil.
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