Monterey makes The Cry heard online
INDIE FILM GUIDE: Label works the Web to target specialty audiences
By Cindy Spielvogel -- Video Business, 3/24/2008
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The Cry is based on the Latino legend of a crying woman. |
The Cry, based on the Latino legend of La Llorona (“crying woman”), is a supernatural thriller about a young mother who must break the spell of a vengeful spirit. “Throughout the Latino base, everybody has a La Llorona story,” says Jere Rae-Mansfield, Monterey chief financial officer and managing partner.
The Cry streets June 3 (prebook April 29; DVD $24.95), while Gamers arrives May 6 (prebook April 1; DVD $24.95).
Starring Kelly LeBrock, John Heard, William Katt and Beverly D’Angelo, Gamers is being promoted as an “unrated, uncensored, unapologetic” comedy along the lines of Napoleon Dynamite and Office Space.
Monterey is promoting it at Comic-Con and on MySpace and other Web sites, including a viral video campaign. The company already has received a large number of inquiries about the title from the Internet community, Rae-Mansfield says.
“It’s important to know your audience,” she says. Monterey is applying a targeted marketing approach in both the theatrical and DVD channels. “Sometimes it’s better to release a film in 130 theaters instead of 400, or you will lose money. You want to get a film to audiences that actually want to see it. Each film isn’t everyone’s cup of tea.”
Monterey also will apply a targeted strategy to The Secrets, a film from Israel with subject matter that appeals to three distinct audiences: the gay/lesbian community, arthouse fans and the Judaic market. It will be released theatrically this summer before coming to DVD next year.
Monterey also recently acquired Ripple Effect starring Forest Whitaker, Minnie Driver and Virginia Madsen. The film about karma will be marketed to the spiritual community, which Monterey is familiar with through such past releases as Indigo, Blue Butterfly and 10 Questions for the Dalai Lama. After a theatrical release, Ripple Effect will be available on DVD this fall.
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